BERNARD‘S LOVE FOR SNEAKERS BEGAN ON A COLD DECEMBER EVENING IN 1983. FOR HIM, AS MOST OF US SHOES WERE JUST A NECESSITY, AN ITEM YOU WORE AND DIDN’T THINK TWICE ABOUT. BUT SOMETHING HAPPENED EARLIER THAT YEAR THAT SPARKED BERNARD’S IMAGINATION AND SET HIM ON A PATH THAT HE WOULD FOLLOW FOR THE NEXT 35 YEARS.
THE 80’S WERE A MAGICAL TIME, FULL OF DISCOVERY FOR A CHILD, THE WORLD WAS GOING DIGITAL AND POP CULTURE WAS BORN. BMX, SKATEBOARDING, VHS, SONY WALKMANS, AND SNEAKERS EXPLODED IN POPULARITY. THE RUBICS CUBE DEBUTS IN 1980, MTV HIT OUR TELEVISION SETS IN 1981 AND THE JORDAN 1 WAS BORN IN 1985. BUT FOR BERNARD, NOTHING MEANT MORE THAN THE ICONIC 1982 MOVIE “FAST TIMES AT RIDGEMONT HIGH”. THIS IS THE MOVIE THAT STARTED IT ALL.
SEEING “SPICOLI”, THE BELOVED CAREFREE STONER-SUFFER WEAR THE VANS CHECKERBOARD SLIP-ONS SPARKED A FLAME IN BERNARD. HE HAD TO HAVE THOSE VANS!!! AS BAD AS HE WANTED THAT ICONIC SHOE BERNARD WOULD NEVER GET THEM, BUT ON DECEMBER 12, 1983 HIS 11TH BIRTHDAY HIS SINGLE MOM SCRAPPED UP THE MONEY AND BOUGHT FOR HIM THE ONLY VANS THAT SHE COULD FIND IN HIS SIZE. A PAIR OF MADDER BROWN & BLACK WHITE CHECKERBOARD CANVAS ERAs. AND THE REST AS THEY SAY IS HISTORY.
HOT ROD IS PROUD TO INTRODUCE THE “FIRST LOVE” PACK. A COLLECTION OF VANS VAULT STYLES THAT ARE INSPIRED BY BERNARD’S FIRST PAIR FROM BACK IN 1983. THE “FIRST LOVE” PACK REPRESENTS EVERYONE WHO DREAMED ABOUT THAT ONE PAIR OF SHOES THAT SPARKED THIER LOVE FOR THE CULTURE. THE PAIR THAT YOU HAD TO HAVE NO MATTER WHAT. THIS IS NOT JUST A STORY ABOUT BERNARD, ITS A STORY ABOUT ALL OF US AND OUR FIRST PAIR…OUR FIRST LOVE.
FRIDAY 8/16/19 (7-10 PM): PRIVATE RSVP-ONLY RELEASE EVENT FOR THE OG ERA LX (ONLY 100 PAIRS RESERVED FROM EVENTBRITE PRE-PAID REGISTRATION NEWSLETTER)
SATURDAY 8/17/19 (STAY TUNED): ONLINE RELEASE (BOTH PAIRS I THINK)
SUNDAY 8/18/19 (9 AM): IN-STORE RELEASE FOR THE OG STYLE 36 LX (ONLY 75 PAIRS ALLOCATED)
HOT ROD
2253 WESTWOOD BLVD
LOS ANGELES CA
WWW.HOTRODLA.COM
more pics after the jump
Hello, I’m interested in the product. Vans x old skool Hot Rod
But I am in Thailand.
You can send products via
Can I mail to Thailand?
thank you.
Sorry, I can’t proxy for you.